Many small businesses don’t create a full marketing plan on an annual basis. There isn’t time, not much budget for it, and marketing tends to be what we’ve always done.
Radio, print ads, or billboards. They all have one thing in common.
It’s hard to measure their success.
Businesses regard these things as just part of the marketing we needed to get our names in front of potential customers.
We might consider the number of radio station listeners or the billboard drive-bys, but there really isn’t a good way to measure effectiveness.
A website is different. It can be measured.
There are ways to see if your website visitors are viewing from a mobile device, how much time is spent on a particular page, or even if the visit results in a phone call to your business.
It works for you 24/7.
It never takes a day off. The information is always available no matter when someone decides to look at it. Its message can be changed at almost a moment’s notice. It can present a short message or take visitors on a longer journey to see why your business is different than others.
It’s an asset to your business.
But are you valuing it in that way? Are you using it to its full potential?
If you consider your website only as an expense, perhaps you aren’t using it in the most efficient way. Maybe it’s time to review your marketing to see what your website could be doing for you in ways you haven’t thought of before.
We strive to be a marketing partner with you, to help your internet presence grow. Call us today to see how we can help you!